Well hello there, world! Seems like I dropped off the face of the planet, no? I can’t believe it’s March and I haven’t posted anything since December of last year. Let’s fix that, no?
So I’ve decided to do a little house cleaning here at the blog: brand new theme, sweet new logo (if I do say so myself), and even a new approach to advertising and PR here on the blog. With the seemingly endless onslaught of snowstorms this winter, these last few days of birds chirping in the morning have me itching for spring in the worst way. So it was time to dust everything off and give it a new more minimalist feel.
And, to be candid: I’m digging authentic minimalism right now:
“I want a distraction-free website, without the things that typically prevent me from being real. In an attempt to be genuine and completely true to myself and my goals, I’ve chosen to go with a minimalist design and deliberately left a few things out…” – Brian Gardner
Minimalism seems extreme in some ways, like the idea of National Day of Unplugging this weekend. The concept is nice and certainly appealing, but I’m not so much looking to cut things out as I am looking to streamline. It’s not about what can I get rid of (although, who doesn’t love a good purge?) but more a matter of how can I make this more efficient for myself and others?
Like ads. Selling ad space is a complete pain in the ass. I’ve yet to sell any here and it’s always been hit or miss at The Infertility Voice. So you know what? Let’s get rid of the ads. The fact of the matter is, I like to get paid for my writing when I can so if brands want to work with me, then let me write for you! And I’ll charge e’erybody a flat fee for it. $100.
BOOM. Drop the mic.
I also want to streamline things so I can get back to what I really love doing: writing for my soul. I mean, don’t get me wrong, the various paid writing that I do is a substantial part of our household income. But I’ve spent so much time churning out paid content that I feel like I’ve wandered off too far from what I’ve always enjoyed so much: telling it like it is with my signature (snarky) tone.
I’ve been adapting my writer’s voice to so many different editorial styles that I almost forget what it’s like to really sing.
So let’s dial it back to what Team Zoll is all about: family, food and geek living. Throw in a dash of politics, commentary on what I’m reading (11/22/63) or watching (Top Gear) or listening to (Pandora’s Children’s Indie station) and a WHOLE lot of random… there you go. That’s what you’ll be reading around here.
Frequency is still TBD at this point: I’ve got a rambunctious almost-10 month old on my hands all day and plenty of editorial deadlines to meet, but I’m not going to let this place gather dust the way it has.
That said, who’s ready for spring? For buds and blooms and singing birds and all the newness that comes with it?
Yeah. Me too.